Aircel launches marketing campaign with CSK for IPL 2013

MUMBAI: Aircel, the official sponsor of Chennai Super Kings team, has launched the ‘Kaun Dega Man of the Match‘ contest for all its prepaid and postpaid subscribers.

The contest gives three lucky winners a rare opportunity to hand over the ‘Man of the Match’ award live in front of millions of cricket fans, in any one of the Chennai Super Kings game.

An all-expenses paid offer, Aircel intends to share this unique opportunity and experience with its new as well as existing subscribers (both prepaid and post-paid).

All Aircel’s existing and new pre-paid subscribers can buy a connection and recharge it with Rs 100 or above to be eligible for participation to the contest. However, all its existing and new post-paid customers are automatically eligible to participate in this contest.

Apart from the giving of the ‘Man of the Match’ award, the contest also offers eight lucky winners, an exciting chance to meet the Chennai Super Kings team to their city.

Other interesting offers by Aircel for its valuable subscribers for IPL include: CSK players R. Ashwin, Suresh Raina, Ravindra Jadeja and Murali Vijay talk to Aircel subscribers via Celeb Chat, a specially developed CSK app with updated information on the team, and a newly created Video Scorecard for an innovative presentation of scores along with videos of key events.

Speaking at the occasion, Aircel CMO Anupam Vasudev said, “Aircel is proud to be associated with one of the most prestigious and successful cricket teams of the IPL – Chennai Super Kings. Our partnership with CSK aims to encourage cricket and provide a great platform for the new crop of talent to shape up into champions of future. Through our association with CSK, we offer our customers something ‘Extra’ like tickets, CSK merchandise and innovative consumer engagement programs along with the opportunity to witness and experience the best international cricket with some top ranking Indian and international players.”

Tapping into the digital world to create buzz around CSK in the social media community, Aircel also launched the “Blogger Hunt” contest. The contest gives one winner a unique opportunity to travel with the Chennai Super Kings team for over 45 days wherein they would publish candid inside stories/content on the Aircel micro blogging site, on the Facebook and the Twitter page.

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