MUMBAI: Aircel has extended its title sponsorship deal with Chennai Open for three more years till 2016.

The telco has been associated with India and South Asia‘s only ATP World Tour event since 2010.

The tournament has not only given the telecom player a platform to extend its market presence by reaching out to the youth, but has also helped make tennis as a sport more accessible, affordable and sustainable.

Aircel CMO Anupam Vasudev said, "Our four year association with the tournament has been very rewarding and has allowed us to engage directly with our key target segment. We have been offering unique and innovative products and services to cater to the youth and believe that Aircel Chennai Open will help us gain more popularity amongst them."