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AirAsia offers 'stardom' to fliers in new campaign

MUMBAI: Malaysian airline AirAsia is ramping up the momentum of its real people, real stories brand campaign with the statement, "We want to make you a star!"


AirAsia launched a major branding campaign called ‘Real People, Real Stories‘ early this month, which is a kick-start towards celebrating its 100 millionth guest flown.
 
AirAsia chief executive officer Azran Osman Rani told indiantelevision.com that around $ 5 million would be spent on publicity.
 
The airline marketing manager Steven Lee revealed that while the publicity in north India will be through online and print, the airline may take to hoardings and other outlets in south India.
 
AirAsia regional commercial head Kathleen Tan said, "We thought it would be fun to feature our guests for our Real People, Real Stories campaign, as they are the ones who helped put AirAsia on the map and to achieve the significant milestone of 100,000,000 guests flown. 100,000,000 is not just a number but a collection of real people with real stories to tell about how AirAsia has changed their lives."
 

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