MUMBAI: Air Asia, the low fare Malaysian airline, will spend around $5 million on publicity to coincide with its flight being introduced to Delhi and some other Indian airlines.

Air Asia CEO Azran Osman Rani told indiantelevision.com that he preferred print and online publicity to television commercials. The airline’s marketing manager Steven Lee said while the publicity in north India will be in online and print, the airline may take to hoardings and other outlets in south India.
 
He said that the airline had succeeded because of its aggressive marketing, creative branding, and aggressive advertising.

The airline announced the launch of services of its long haul low fare affiliate AirAsia X to New Delhi with a “1,000 FREE SEATS” bonanza for online bookings made on 5 June on the New Delhi – Kuala Lumpur sector, for the travel period from 4 to 31 August. This one-day offer will allow guests to fly to Kuala Lumpur at an all-in-fare from Rs 1862. The daily Delhi-Kuala Lumpur flight will commence from 4 August.
 
Jointly, the AirAsia Group will have a total of 120 flights weekly to the various points in India which include Tiruchirappalli, Hyderabad, Kolkata, Kochin, Trivandrum, Bangalore, Mumbai, New Delhi and Chennai to Kuala Lumpur and Penang.