MUMBAI: Air Asia, the Malaysian low-cost airline, has retained Carat Media Services as its media agency for the Indian sub-continent and Taiwan.

The agency will handle the regions for Air Asia for the second straight year. 
 
Says Air Asia regional head commercial Kathleen Tan, "These two market clusters were never included as part of the pitch and this was known right from the beginning to all concerned. The quality of work produced by Carat in the two markets had been outstanding, therefore, we had decided not to put up these markets as part of the pitch." 
 
Carat had set up a team across all areas of specialisation including out-of-home, digital and activation, apart from traditional media, to manage the brand in India.

Says Carat India MD Kartik Iyer, "We will work to establish Air Asia as a young and dynamic brand as it is seen in other South East Asian countries." 
 
Carat Media Services is part of Aegis Media which also has Posterscope (OOH), Isobar (digital), Carat Fresh Integrated (activation and BTL) and Vizeum as a part of the group in India.