MUMBAI: In its first breakthrough deal, IMG-Reliance is set to sign a Rs 7 billion 15-year deal with the All India Football Federation (AIFF).

The deal, expected to be inked tomorrow, will be substantially more than what Zee had bagged the 10-year rights for. IMG-Reliance got the rights after AIFF terminated its contract with Zee.

IMG-Reliance will get the sponsorship, marketing, and media rights of football activities, including the I-League, featuring the Indian national team.

AIFF had recently terminated its $70 million 10-year deal with Zee Sports, four years prior to the expiry date in 2014. The deal had a clause to review it after five years. AIFF had ended the deal allegedly because of payment issues, lack of enough publicity and bad coverage of the events.

Reportedly, Zee Sports had demanded Rs 700 million from AIFF for terminating the deal.