MUMBAI: Aidem Ventures will now handle the media sales function for the South Korean international TV channel, KBS World.

The channel, which is being distributed and broadcast via pay TV operators around the world, is available on Reliance Digital TV in India.

KBS senior manager channel and content business Tae-Ho Sung said, “KBS is happy to sign a deal with Aidem Ventures for media sales of the KBS World channel in India. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media.”

KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC.

Aidem Ventures head – International and digital businesses Neena Dasgupta said, “We are pleased to include KBS World in our steadily increasing bouquet of international offerings to global Indian advertisers. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies.”