MAM

Aidem Ventures pockets BAG Films' ad sales duties

MUMBAI: The Raj Nayak-promoted Aidem Ventures has bagged another client: the Anurradha Prasad-promoted BAG Films & Media. BAG has outsourced its entire ad sales function for its two channels News24 and E24, and 10 radio stations under Radio Dhamaal to Aidem.


The three channels operate under different BAG subsidiaries: E24 under BAG Glamour, News24 under BAG News Line and Radio Dhamaal under BAG Infotainment.Market estimates are that they generated ad sales revenues of Rs 480 million in the year ended 31 March 2010. 






Anurradha Prasad
 

Confirming the agreement between the two, Prasad said that BAG Films expects Aidem to write substantially higher ad revenues than 2010. Aidem director Vikas Khanchandani too confirmed the development, saying that he was confident that Prasad’s expectations would be met.


Aidem Venture handles ad sales for Sahara One, Filmy and Firangi, MSN, Mi Marathi, NDTV Profit, NDTV India, NDTV 24X7 and NDTV Good Times. Estimates are that Aidem would be billing close to Rs 5 billion annually for all these clients.


Prasad said that the most of ad sales team at BAG Films had been absorbed within Aidem Ventures. Director sales Sanjeev Kalia had been given additional responsibility and re-designated as director revenue at BAG Films. 






Raj Nayak
 
 

Adds Khanchandani: “We have been working on generating higher efficiencies from BAG Films’ ad sales operations, streamlining process and the endeavour is to take ad rates up too. We are also consulting them on other fronts too as we have our own experience in the news space from the sales perspective over the past several years.”

He added that BAG was going to invest in distribution to ensure better availability of the channel. “With all this in place, we are confident we will do well,” he said.


Overall BAG Films reported a total income of Rs 607 million in the year ended 31 March 2009 with a profit after tax of Rs 15 million.


The BAG Films share closed at Rs 15.75 on the BSE on late Friday.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/dein.jpg?itok=2wiGHSlv
Dineout launches FIFA contest for fans

India’s premier table reservation platform, Dineout, has just made the 2018 FIFA World Cup more exciting for football fans in India who couldn’t make it to Russia for the games by presenting the ‘Dineout Predict and Win’ contest.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/vivel.jpg?itok=r-cuW8JT
Vivel celebrates freedom of choice in new campaign

ITC’s personal care brand, Vivel, has launched its impactful TVC integrating the brand’s philosophy of ‘Ab Samjhauta Nahin’. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/karina.jpg?itok=XeJgcDDK
Saif and Kareena discover Windsor through Airbnb

As more and more people seek newer and unique experiences and getaways, Airbnb has transformed the way people travel.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/bigb.jpg?itok=OGnTmhXQ
Amitabh Bachchan turns uber cool grandpa for Lloyd smart LED TV

After the tremendous success of the AC campaign this year, Lloyd, a part of Havells India Ltd has launched a new TV commercial for LED TVs featuring Amitabh Bachchan as the uber-cool grandpa.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/aggit.jpg?itok=GIDMhRb1
Baggit launches new campaign with Shraddha Kapoor

Focusing on gender equality and freedom of expression, bag and accessories brand, Baggit has launched its new brand campaign, #PutItOnTheTable.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/supari.jpg?itok=VlWxWEGU
Supari Studios creates campaign for Clinique’s popular product, Moisture Surge

Award-winning agency Supari Studios produced the latest campaign for Clinique for their popular product, ‘Moisture Surge’.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/Yardley-perfumes.jpg?itok=60FAISvQ
Yardley launches new range of floral perfumes

MUMBAI: Yardley, a heritage personal care brand from Wipro Consumer Care and Lighting has launched an array of daily wear perfumes. The Modern Indian Woman, who is a perfect amalgamation of beauty, confidence, and elegance, inspires this contemporary range of Eau De Cologne from The House of...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/Kotak_Mahindra.jpg?itok=TO5oxBui
Kotak Mahindra Bank launches campaign with Ranveer Singh for 811 account

MUMBAI: Kotak Mahindra Bank has launched its 811 campaign - #IndiaInvited. The campaign features Bollywood actor Ranveer Singh along with people from all walks of life, across age, gender, profession, religion, physical appearance, including an acid attack survivor, among others.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/condom.jpg?itok=52qm_3-a
Need for condom brands to target the rural audience

MUMBAI: Sex is perhaps the most rampant taboo in India. Despite the economic and technological advancements, sexual discourse in the country is yet to witness a significant evolution. From sex education in school to conversations at home, the country in a sense continues to avoid addressing the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories