MAM

Aidem to handle Jaya TV Network's ad sales duties for 3 years

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/11/13/aidem.jpg?itok=3QTGqCTT

MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures will be handling the advertising sales duties for Tamil television Jaya TV Network for the next three years.

The network, which consists of a clutch of channels including Jaya TV, Jaya Max, Jaya Plus and J Movies, feels that this is the perfect time for it to expand its sales operations beyond Tamil Nadu.

Jaya TV Network vice president K P Sunil said, "We are looking at Aidem to complement our growth strategy with its established network and relationship across clients and agencies across India. This partnership promises to broaden our current client base and facilitate a healthy revenue stream for the Jaya TV network."

Aidem Ventures head broadcast business-regional and news Alok Rakshit said, "The (southern) market comprises various uni-lingual sub-markets, which helps the local broadcasters in terms of viewership, subscription profit, advertising revenue and building overall consumer loyalty for their channels. It forms a sizeable portion of the total television pie in India, after the Hindi General Entertainment Channels‘ category. Among the sub-markets, Tamil genre commands the largest share in viewership."

Aidem Ventures director Vikas Khanchnadani said, "With the regional channels accounting for approximately 33 per cent of all India CS 4+ television viewership, every advertiser is trying to better their foothold in the regional markets to ensure they enjoy Pan India presence. Aidem is well equipped and geared to bridge the gap between the regional and national advertisers.

We are optimistic that regional will be the new national and it is a strategic business decision on our part to make out foray in this market. There‘s no denying that exciting times are in store for regional TV channels and we are looking forward to this business assignment."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/deepak.jpg?itok=IWgDUqLQ
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/kohler.jpg?itok=P3hs3AZh
Kohler partners Manchester United for shirt branding

Kohler, a lifestyle brand based in Wisconsin USA, has recently agreed to a global partnership with Manchester United. The brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/publicis.jpg?itok=rE2zXaab
Publicis Beehive bags creative duties of Club Factory

Publicis Beehive, the full ad service from Publicis Worldwide, has bagged the creative mandate of Club Factory.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/13/PrettySecrets.jpg?itok=GT2l0ZQr
PrettySecrets accelerates growth with Myntra

Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/alia.jpg?itok=DIZLORbc
Alia Bhatt to endorse Sunfeast Dark Fantasy

Sunfeast Dark Fantasy aspires to take its business to new heights on the back of its association with Alia Bhatt.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/iaa.jpg?itok=9og3SEWT
IAA kick starts mentorship plan for women

International Advertising Association (IAA) brings up a specialised mentorship program for women which will help them to progress and also empower them to climb the corporate ladder by giving them the right guidance and mentorship by industry leaders.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/tham.jpg?itok=XZiKBHZI
Ogilvy terminates worldwide CCO Tham Khai Meng

Over the last six months, a handful of agency leaders have lost their jobs due to misconduct.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/intex.jpg?itok=63aXAhqf
Life Dekho Thoda Extra with India’s Most Affordable Full View Smart Phone Range from Intex - The INFIE 33 & INFIE 3

After enjoying Dual Selfie camera phones, it’s time for Life Dekho Thoda Extra, as Intex Technologies launches a big & beautiful surprise for consumers with a new range of 18:9 display FULL VIEW smart phones.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/12/rishika.jpg?itok=UEFW2tub
Eros Digital's Rishika Lulla Singh bags women leadership award

Eros Digital CEO Rishika Lulla Singh has bagged an award for her proven leadership in the industry.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories