MUMBAI: Media consulting, marketing and advertising sales company Aidem Ventures has been appointed as the media representative for Get Punjab, the new player in the Punjabi GEC space.

Aidem Ventures director Vikas Khanchandani said, "With this deal coming through, we have expanded our footprint in the regional market with channels ranging from the Tamil Nadu‘s Jaya TV, Jaya Max, Jaya Plus and J Movies; Odisha‘s Lakshyya Entertainment; Mi Marathi and now Get Punjabi."

Aidem Ventures head broadcast business, regional and news Alok Rakshit said, "We are pleased to have GET Punjabi on board, as it is a perfect fit in our regional TV channels bouquet. It will help shape our growth path for the next few years. The Punjabi-speaking population across Northern India is the target audience for many brands. With Rs 750 million riding on Punjabi entertainment genre, the growing trend is deemed to continue."

Promoted by GEE Info Media in October 2011, Get Punjabi covers varied programming genres spanning drama, comedy, horror, news, devotional, films, music, cookery and reality. The channel is available across Punjab, Haryana, Chandigarh and Himachal Pradesh (PHCHP). It is distributed on digital and analog platforms, with an extensive reach of over 14 million C&S households in the region. It is also available on Hathway and Digi Cable in Delhi, Mumbai, Pune, Nasik and Aurangabad.

"We at Get Punjabi invest a lot of time and resources to reinvent our programming and cover every aspect of entertainment in order to connect with evolving viewer interests. With Aidem‘s thorough understanding of what drives profitability and cash flow and its market-oriented approach to business, we are confident that this collaboration will have a progressive bearing on our ROI," added GEE Info Media executive director/CEO Manish Vasisht.