MUMBAI: Affle Group, a leading international smart-media company, has partnered Multi Screen Media (MSM) to exclusively power all advertising during the Sony Liv launch phase through its ‘Ripple‘ rich media and video ad-network.

As a part of this partnership, MSM would employ Affle‘s Ripple ad network to serve all video and mobile advertising on Sony Liv across all screens (Mobiles, Tablets & PC‘s).

Sony Liv is MSM‘s new Video-on-Demand service, which will provide viewers viewing experience of their favourite shows from the Sony stable - Sony, Sab and Max.