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Affle appoints Vikas Katoch as national sales head

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MUMBAI: Digital media company Affle has appointed Vikas Katoch as national sales head. It has also roped in Prashant Kripps as head - publisher development and management for its soon-to-be launched new digital business unit.

Both Katoch and Kripps move from Komli Media where they were working as national sales head-video advertising and national head for publisher groups respectively.

Additionally, the agency has promoted Gaurav Pahwa as national sales head - mobile.

Affle regional director business development Sankalp Mehrotra said, "We are very happy to welcome Vikas and Prashant to the Affle team. Given their robust experience in the digital industry, we look forward to exciting times ahead and achieving continued success. I am equally pleased to announce Gaurav‘s promotion to head mobile ad sales in India. Over the last few months we have made a lot of key appointments in Affle, and with a team like this we believe we are well geared to achieve very significant business growth this year."

Katoch said, "I am extremely happy to join Affle at this crucial juncture when we are growing our business across new digital media domains I am looking forward to creating rapid business growth in Affle this year."

Kripps added, "I am very excited to be part of Affle at this time of rapid growth and expansion. Over the last few years I have worked across traditional & digital media and find the growth happening in mobile and some of the other digital advertising domains very fascinating. I am looking forward to contributing towards creating much greater success in Affle‘

Katoch comes in with over 12 years of digital sales and marketing experience in companies like Jivox, Hungama, IT Nation and Asian Paints.

Kripps also brings in over 12 years of experience across television, print, OOH and digital media in companies like Times, HT Media, Media2Win and GroupM Mindshare.

Pahwa had joined Affle last year from Network18 and has since played a very key role in driving Affle‘s mobile advertising sales effort forward, the company said.

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