MAM

Aegon Religare selects Windchimes to handle social media duties

MUMBAI: Windchimes Communications has been assigned with the social media duties by insurance brand Aegon Religare.


Windchimes will leverage Aegon Religare‘s presence in the social media space along with managing the brand‘s online reputation. It will support Aegon Religare‘s online and offline insurance offerings to an increasingly growing online audience.


Aegon Religare CMO Yateesh Srivastava said, "Social Media has become a very important tool for disseminating information. It is extremely essential for us to be accessible to our customers on the web, connect better with them and help solve their insurance related needs. Windchimes comes with the requisite social media experience and therefore was our preferred partner to drive our brand imagery online."


Windchimes Communications head maven Nimesh Shah added, "Social media provides seamless opportunities to build interest groups for an insurance brand like Aegon Religare. Building this brand online on social networks is a great opportunity and we look forward to it. We would like to use social media to establish connect with people and generate brand recall while we get fans interact and educate themselves about the brand and its offerings."


Insurance plans like the iTerm Plan which are offered online as well as offline will be promoted using social media platforms. There will be engaging activities for attracting customers online

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