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Aegis to launch iProspect in India

MUMBAI:Aegis Media will bring into India the world‘s leading search engine marketing company, iProspect.


iProspect will start operations in Mumbai and Delhi on 27 October and will add on Bangalore and other cities from the first quarter of 2011. 
 
iProspect has been instrumental in helping many of the world‘s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, pay per click advertising management, shopping feed management and numerous other related services.


Announcing the launch, Aegis Media chairman India and CEO South East Asia Ashish Bhasin said, "I believe that search marketing, both SEM and SEO, will be the key drivers of communications in the years to come, in India.


"We are lucky to have iProspect as a part of our Aegis Media family. iProspect as a world leader in search, will give Indian clients an opportunity for the first time to get a world class search marketing product in India. iProspect will be a part of our Power Brands in India and Shamsuddin Jasani will oversee it at the India Executive Council level."
 
Already, through the rapid success of Isobar India, an impressive roster of iProspect‘s clients like Adidas, Reebok, Tourism Australia, UTI Mutual Fund, Rayban, Philips, Perfetti and others, have search as an integral part of their digital campaigns. iProspect will now further embellish that as well as target ‘Search Only‘ clients.


With the strengths that India has in the IT and knowledge sector, iProspect India will soon  start doing off shoring work from USA, Europe and Asia Pacific.
 
iProspect, founded in 1996 and acquired by Aegis in 2004, is considered a thought leader on the world stage of search. It has 28 offices in 22 global markets.
 

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