MUMBAI: Focused media and digital communications group Aegis Group has acquired Irish web design and development agency Lucidity Digital. Lucidity will become part of Aegis‘s digital creative origination network, Isobar, and will be re-branded Lucidity Isobar in Ireland.

The ten-year old agency provides a wide range of creative and production solutions for both web and mobile. The acquisition of Lucidity will allow Aegis Media clients access to a full suite of digital creative and production services and will further strengthen the Aegis Media Digital position in the Irish market.

Aegis Media Ireland CEO Liam McDonnell said: "We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative. We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland."

Lucidity co-founder Jim Cassidy said, "We are delighted to be joining the innovative and pioneering Aegis Media network. This transaction will allow us to really scale our business in terms of both service offering and client base. We are already looking forward to working with our new colleagues to deliver outstanding digital creative and media solutions for our clients."