Aegis posts impressive H1 results ahead of Dentsu takeover

MUMBAI: Global media conglomerate Aegis which is headquartered in London posted an organic revenue growth of 8.6 per cent for H1 2012, up by 0.8 per cent over year-ago.

The billings for the H1 period of 2012 were ?596.8 million. In 2011, the Aegis group recorded billings worth ?519.1 million, registering a YoY increase of 15 per cent. Profits for the same period rose by 10.32 per cent from ?25.2 million in 2011 to ?27.8 million in 2012.

Aegis Media APAC’s revenue increased by 17.3 per cent to ?115.8 million from ?98.7 million in 2011. China and Australia were the leading performers in the region for Aegis with other markets also doing reasonable well.

The company’s revenue in the Americas region increased by 38 per cent to ?134.8 million as opposed to last year’s ? 97.7 million. Its North American business continued to improve its market position with the appointment of Carat US as General Motors Co’s global strategic media partner in January 2012.

Geographically, the Europe, Middle East and Africa (EMEA) region revenue increased by 5.3 per cent (from 2011’s ? 290.7 million) to ?306.1 million with Russia, the UK, Turkey and across the Middle East and Africa delivering strong performances.

In January 2012, the group acquired a further 41 per cent of the share in Norwegian agency Qualité Search taking its stake from 34 per cent to 75 per cent, thus obtaining control of Qualité which has joined the iProspect brand in Norway.

In February 2012 Aegis fully acquired the holding company of Roundarch Inc, a digital agency which specialises in designing and building enterprise-class digital solutions for clients. Roundarch has been combined with Isobar, Aegis’s existing digital creative network in the US and renamed as RoundarchIsobar.

In March 2012, Aegis acquired 70 per cent in the Hungarian out-of-home agency PPI Central Europe. PPI has been rebranded to become part of the Postercope EMEA division of Posterscope Worldwide.

In May, the group fully acquired Beijing-based digital agency eLink Advertising, which is now a part of the Isobar network in China.

Aegis Group chief executive officer Jerry Buhlmann said, “Successfully delivering our strategy in recent years has consolidated Aegis’s market-leading position and, in July, the Board recommended a ?3.16 billion cash offer from Dentsu. Once completed, this transaction will create one of the world’s most dynamic marketing services groups, the first truly global communications group born in the digital age, with the global reach to provide increased scale, capability and investment to support our clients. For our people, the combination offers continuity and the promise of working for one of the most exciting, high growth companies in our industry.”

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories