MAM

Aegis posts impressive H1 results ahead of Dentsu takeover

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MUMBAI: Global media conglomerate Aegis which is headquartered in London posted an organic revenue growth of 8.6 per cent for H1 2012, up by 0.8 per cent over year-ago.

The billings for the H1 period of 2012 were ?596.8 million. In 2011, the Aegis group recorded billings worth ?519.1 million, registering a YoY increase of 15 per cent. Profits for the same period rose by 10.32 per cent from ?25.2 million in 2011 to ?27.8 million in 2012.

Aegis Media APAC?s revenue increased by 17.3 per cent to ?115.8 million from ?98.7 million in 2011. China and Australia were the leading performers in the region for Aegis with other markets also doing reasonable well.

The company?s revenue in the Americas region increased by 38 per cent to ?134.8 million as opposed to last year?s ? 97.7 million. Its North American business continued to improve its market position with the appointment of Carat US as General Motors Co?s global strategic media partner in January 2012.

Geographically, the Europe, Middle East and Africa (EMEA) region revenue increased by 5.3 per cent (from 2011?s ? 290.7 million) to ?306.1 million with Russia, the UK, Turkey and across the Middle East and Africa delivering strong performances.

In January 2012, the group acquired a further 41 per cent of the share in Norwegian agency Qualit? Search taking its stake from 34 per cent to 75 per cent, thus obtaining control of Qualit? which has joined the iProspect brand in Norway.

In February 2012 Aegis fully acquired the holding company of Roundarch Inc, a digital agency which specialises in designing and building enterprise-class digital solutions for clients. Roundarch has been combined with Isobar, Aegis?s existing digital creative network in the US and renamed as RoundarchIsobar.

In March 2012, Aegis acquired 70 per cent in the Hungarian out-of-home agency PPI Central Europe. PPI has been rebranded to become part of the Postercope EMEA division of Posterscope Worldwide.

In May, the group fully acquired Beijing-based digital agency eLink Advertising, which is now a part of the Isobar network in China.

Aegis Group chief executive officer Jerry Buhlmann said, ?Successfully delivering our strategy in recent years has consolidated Aegis?s market-leading position and, in July, the Board recommended a ?3.16 billion cash offer from Dentsu. Once completed, this transaction will create one of the world?s most dynamic marketing services groups, the first truly global communications group born in the digital age, with the global reach to provide increased scale, capability and investment to support our clients. For our people, the combination offers continuity and the promise of working for one of the most exciting, high growth companies in our industry.?

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