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Aegis Media to launch second OOH agency Brandscope on 1 December

MUMBAI: After the successful launch of Posterscope in India, Aegis Media Group will launch its second OOH agency, Brandscope, on 1 December.


The agency, which will function from Mumbai, Delhi and Bangalore, will start operations with five clients - Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran - under its belt.
 
Said Aegis Media and Posterscope Director - APAC chairman India and CEO South East Asia Ashish Bhasin, "Brandscope will be in a unique proposition that puts the brand at the heart of an OOH solution, using the world‘s latest tools and a global knowledge bank. Haresh Nayak, MD Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and a new concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India."
 
Brandscope will use the expertise of the group‘s offerings such as Hyperspace and the groups proprietary PRISM suite of tools that have been developed over time in order to provide cutting edge solutions to the clients. 
 
Avers Nayak, "Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium, but will be more about innovation and creativity in the ambient space, keeping in mind the brand‘s aspirations and the communication premise.


"We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand. We are also pleased to announce that Fabian Cowan will be the Business Head of Brandscope in India."


Brandscope, part of Posterscope Worldwide that has its presence in 26 countries across North America, Europe, Asia Pacific and South Africa, intends to expand its team of seven brand specialists in India to 18 by 2011.
 

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