MAM

Aegis Media swallows India's Communicate 2

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Aegis Group has made its second acquistion in India. The UK-based agency snapped up Communicate 2, a performance marketing and search agency in India, to strengthen its digital presence in India.

Communicate 2?s gross assets till March-end stood at Rs 129.9 million.

Pursuing targeted acquisitions, Aegis Media had acquired a majority stake in Doosra Brand Communications to add creative capability to its India outfit.

In the recent deal, Aegis has decided to merge Communicate 2 with iProspect India?s existing operations as it seeks to strengthen its network in key cities across India and provide additional service capabilities for its clients. The agency will now be known as iProspectCommunicate 2.

"The combined employee strength will be about 150 people," said Aegis Media chairman India and CEO South East Asia Ashish Bhasin.

Communicate 2 is a specialist performance marketing agency which focuses on search marketing, digital strategy consulting, social media and digital content production.

Vivek Bhargava will continue to lead this merged entity as CEO. "We are very happy to welcome Communicate 2, led by Vivek Bhargava, to the Aegis Media family. Communicate 2 is India?s pioneering Search and Performance marketing agency and Vivek is a well known guru in this field. I believe that search will be the fastest growing part of our industry for the foreseeable future and as part of the iProspect network, Communicate 2 will continue to be the undisputed leader in this area," said Bhasin.

Vivek will also join the Aegis Media India executive council. "We look forward to seeing iProspectCommunicate 2 going from strength to strength," Bhasin added.

The acquisition, which has just been completed, is in line with the Aegis? strategy of increasing its digital profile and capability in faster growing regions.

Aegis Media also runs Isobar in the digital space. The interests of Isobar and iProspect, however, are very different. While Isobar is a global digital marketing network that is into web development, app development, media buying and planning for digital medium, iProspect is a global digital performance agency. iProspect helps brands maximise their online marketing RoI through paid search, social media strategy, search engine optimisation, display, mobile marketing, comparison shopping engines, conversion optimisation, attribution modelling and management, and other related services.

The Indian digital ad industry is sized at around Rs 24 billion and has a huge growth opportunity. Currently, Aegis generates close to 12 per cent of its India revenues from digital. "In the Indian digital ad pie, Aegis? digital agencies Isobar and iProspect constitute around 3.25 per cent. This works out to Rs 780 million," a source said.

Originally established in 1997, Communicate 2 handles clients like Tata Consultancy Services, Cleartrip, ICICI Lombard and HDFC Bank. It has offices in Mumbai, Delhi and Pune and employs over 130 employees.

In July this year, Japanese media conglomerate Dentsu agreed to buy out UK-based Aegis Media Group for a whopping $4.9 billion.

Also read:

Dentsu to acquire Aegis for $4.9 bn

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/dentsu.jpg?itok=bBFd0S7K
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/langoor.jpg?itok=QSlIz1J-
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/syna.jpg?itok=8bzSiYow
Synamedia launches Credentials Sharing Insight - turns casual password sharing into incremental revenues for service providers

In advance of CES 2019,Synamedia, the largest independent video software provider, today announced Synamedia Credentials Sharing Insight to help streaming service providers combat the rapid rise in account sharing between friends and families and turn it into a new revenue-generating opportunity.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/isobar.jpg?itok=O4gSFZ53
Isobar launches India’s first ever UGC-led Voice Mobile Banner

Isobar India, the digital agency from Dentsu Aegis Network, has partnered with Forevermark Diamonds to launch India’s first User Generated Content led Voice Mobile Banner.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/pep.jpg?itok=6DeNA6-R
Pepperfry launches Bespoke Services

Pepperfry has announced the launch of its Bespoke Services— its one-stop-shop to resolve all ‘interiors woes’ for the homes of its customers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/14/kalyan.jpg?itok=yPw7FGWC
Kalyan Jewellers announces Mega Discount Mela

Kalyan Jewellers has announced a Mega Discount Mela for this season offering up to 30 per cent discount on VA for gold jewellery, up to 20 per cent on diamond jewellery and up to 10 per cent on studded jewellery.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories