Aegis Media launches CCS in India

MUMBAI: Aegis Media has launched its proprietary research based tools Consumer Connections System (CCS) in India.

CCS was originally launched 12 years ago in the UK. It has now expanded globally and is available in 40+ countries covering over 250,000 respondents accounting for over 90 per cent of global advertising expenditure, the company said.

In APAC, CCS is currently active in China, Australia, New Zealand, Japan, South Korea, Thailand, Malaysia, Singapore and now India.

CCS is an "in-depth" single source of media, marketing and consumer targeting data in the world and will provide India and Aegis Media clients, actionable insight into communication usage and engagement across bought, owned and earned digital, experiential and media channels.

The investment in the tool stems from a belief that digital is changing everything, and, crucially, contributes to the way advertisers put an understanding of how consumers think and behave at the heart of everything they do, the company said.

According to the company, with a focus on digital, this is the first study to have a significant focus on the digital touchpoints and e-commerce which is on a growth spurt in India. In-depth information is available for the through CCS which is capable of evaluating the comfort of the consumer with e-commerce.

In the new era of media, CCS helps to create powerful connections between client?s brands and their most valuable consumers.

Aegis Group chairman India and CEO South East Asia Ashish Bhasin said, "CCS is based on a communications, lifestyle and product survey conducted across 18 towns and cities across SEC A, B, C and D thus making it the most in-depth tool available in the country. It facilitates the consumer-centric philosophy that we apply to strategy and communications. This is combined with insight into our clients? brands and categories making bespoke consumer segmentations truly actionable through communication. This is India?s largest research of this nature, with a global footprint."

"We will be introducing all of our clients to this tool which will become an integral part of our Integrated Communication Planning (ICP) process for all of them. Our investment is not a one off and we will be repeating the research whenever required, from now on. We will also make available to our clients an opportunity to go back to each of the consumers who have been interviewed as the part of the benchmark study and run a deep dive analysis specific to their categories. This would further enable our clients to understand the way the consumers interface with media and how they respond to their brands," Bhasin added

The research was conducted across 18 cities and across 9000 respondents to measures the Consumer?s relationship with communications generically and by category. It measures aspects like Generic Channel Involvement across 39 touch points (Bought, Owned and Earned) addressing questions on consumption, level of interest/enjoyment, level of attention paid to the Touch-point, level of engagement with the Touch-point. It goes further into understanding the Category Specific Channel Involvement across 61 touch-points (Bought, Owned and Earned) answering queries like Action as a result of noticeability and What channel facilitated post engagement.

On the digital space and e-commerce, the research shows a growing role for e-commerce in the market and early studies suggest.

Latest Reads
HUL top advertiser; Dettol enters top 5 in BARC week 32

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 4 August to 10 August 2018.

MAM Marketing Brands
SBI hands over media mandate to DDB Mudramax

Indian bank, State Bank of India (SBI), has appointed DDB Mudramax as its media agency for media duties.

MAM Marketing Brands
Paytm Mall targets $10 bn annualised gross sales by 2019

With the aim to garner a bigger slice of India’s growing online retail market, Paytm Mall, owned by Paytm e-commerce, has ramped-up its efforts to expand the business. 

MAM Marketing Brands
Yamaha's 'The Call of the Blue' is launched as the new exciting brand campaign

India Yamaha Motor Pvt. Ltd. developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

MAM Media and Advertising Ad Campaigns
Isuzu Motors signs Jonty Rhodes as Indian brand ambassador

Isuzu motors, Japanese car manufacturer, has signed on former South African cricketer Jonty Rhodes as the brand ambassador to promote the brand and its latest product V-Cross in India. The brand will complete six years on 21 August 2018 in the Indian market.

MAM Media and Advertising People
UCB's first social experiment in India #UNITEDBYHOPE

Reaffirming its commitment to challenge social norms and fearlessly address issues focused on secularism and non-discrimination, United Colors of Benetton marked India’s 72nd Independence Day with a digital film titled #UnitedByHope, celebrating India’s unity in its diversity.

MAM Marketing MAM bolsters senior management team to pursue expansion plan

To pursue its ambitious growth and expansion plans, recently strengthened its senior management team with experienced talent.

MAM Marketing MAM
The Advertising Club announces the Category Awards for Marquees 2018

The Advertising Club today announced the various sector and special category awards for Marquees 2018.

MAM Marketing MAM
White Rivers Media celebrates 6th anniversary

In India, one of the fastest growing independent agencies White Rivers Media has recently completed its six years in social media and digital marketing industry.  

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories