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Aegis makes four acquisitions in 2 months

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MUMBAI: UK-based Aegis Group, which would be part of Dentsu Group after approvals, made four acquisitions in the past two months, three of which are in Europe and one in Japan.

Aegis took over performance and search agency Netsociety which has operations in the Netherlands and Belgium. It also took over mobile agency IQ mobile in Austria, performance marketing and search agency Hablar in Japan and experiential marketing agency Irokeesi in Finland.

Established in 2007, Netsociety has offices in Amsterdam and Brussels and is a specialist performance marketing agency whose focus is on search marketing and digital performance. It has a diverse client base including Thomas Cook, ING, ABN AMRO and KLM.

The combination of Netsociety and iProspect will form a leading performance marketing agency in the Netherlands. Netsociety’s expertise and client base strengthens Aegis Media’s market position and is expected to generate the benefits of greater scale in the Netherlands and Belgium.

IQ mobile was started in 2006 and has since then established itself as a pioneer in the region and led the way in the development of apps, mobile media portals, mobile ad-server and tracking tools as well as messaging solutions. IQ mobile now provides mobile services, technologies and creative solutions in the D-A-CH region as well as Eastern Europe.

Hablar is headquartered in the capital city of Tokyo. It is a specialist performance marketing agency with focus on search marketing and digital performance media. Established in 2003, it has forged a long partnership with Aegis Media in Japan.

Aegis Media Japan comprises in search and performance marketing iProspect, media communications specialist Carat, media ROI and communications planning consultancy Vizeum and digital communications agency Isobar. Hablar will be merged into iProspect Japan’s existing operations, strengthening its capabilities and providing additional service for its clients.

Irokeesi initiates and develops experiential concepts to support its clients’ marketing and public relations campaigns. The agency services its clients in the areas of in-store promotion, event and festival management, street team activation, sampling and business-to-business promotion. Since its establishment in 2006, it has built up a strong client including Kelloggs, Mercedes Benz, Lego, Coca-Cola, L’Oreal, Nestle and Arla Foods, some of whom are already clients of Aegis Media in Finland.

Irokeesi will significantly strengthen Posterscope Finland’s operations, bolstering Aegis Media’s product portfolio in that market by providing clients with a new service offering in the exciting and fast-growing area of experiential marketing.

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