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Advantage Media enters India, partners White Rivers

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MUMBAI: Denmark-based Advantage Media ventures into the Indian Market, through a collaboration with White Rivers Media, to bring their proprietary Remarketing Tool to the country. White Rivers Media will be the exclusive representative of this tool in the Indian Sub-Continent. With this collaboration, together they aim to provide strategic online re-targeting solutions tothe top eCommerce players in India.

The collaboration plans to deliver definitive value to the eCommerce industry in terms of improved Conversion Rates and Personalized Retargeting. They will be closely working with the Confederation of Danish Industry to create mutually beneficial solutions for companies from both the countries.

White Rivers CEO Shrenik Gandhi said, "This remarketing tool holds enormous promise for increasing the return on investment on sustainable basis. Advantage Media is bringing the properiteary tool to India for the first time. Their solution has already proven its mettel for eCommerce industry across 20 countries."

Advantage Media founder Jonas Frederiksen, “This is the next step towards following the strategy we started almost four years ago. India was a natural choice for the next step; the growth is over 51% in the e-commerce as the population is buying more and more online. This growth is amazing and we would, of course, like to be part of this, the next coming years.”

He also added, “We bring a unique product with a unique payment model i.e. “our clients only pay if we bring revenue”.

Advantage Media's remarketing advertising solutions has been offering behavioral services retargeting to large retail groups like Zalora, Pontofrio.com, Extra, OLX and Jack & Jones.

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