MAM

AdNear raises Rs 350 mn from Sequoia and Canaan Partners

MUMBAI: Location-based mobile advertising platform AdNear raised Rs 350 million ($6.3 million) from Sequoia Capital and Canaan Partners in the first round of early-stage venture funding. The company leverages real-time geo-location, combined with consumer behaviour, to target relevant users.

The company intends to utilise the funds raised towards expanding its operations in the Asia Pacific region. AdNear is also looking at expanding its team. Currently, the company services clients across the Asia Pacific region including Australia apart from India and Singapore. AdNear has offices in Singapore and Bangalore.

AdNear was set up in 2009 by Anil Mathews and has offices in Singapore and Bengaluru. It was earlier called Imere Technologies. AdNear‘s ad platform is built on proprietary hybrid geo-location platform, which helps provide location awareness on mobile phones without GPS or operator assistance. Its clients include brands like Titan, Ford, Toyota, Pizza Hut, Samsung, Airtel and Nokia.

By leveraging real-time geo-location and combining it with consumer behaviour, the platform allows brands to target relevant users within a geo-fence. This allows them to reach out to a larger audience making the communication more geographically relevant for the advertiser and the consumer. The ad platform is available on smart phones and feature phones.

Canaan‘s current technology investments in India include Naaptol, BharatMatrimony and UnitedLex and Sequoia has invested in companies like Café Coffee Day, Idea Cellular, Just Dial, Manappuram Finance, Paras, Quick Heal, Micromax, Mu Sigma and Vasan Health Care.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/sara.jpg?itok=l1jSO--T
ITC Fiamamakes a game-changing move in personal care introduces Fiama Scents – Bodywashes with touch activated fragrance

ITC’s leading personal care brand and the 2nd largest shower gel brand in the country, Fiama, announced the launch of Fiama Scents.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/tra.jpg?itok=7DzdrqxW
Big B is India’s most trusted personality: TRA Research

Personalities demonstrate the quotient of trust and confidence of fans and followers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/bhuvan.jpg?itok=fSuaL_vS
Bhuvan Bam’s new video ‘The Brighter Side’ has a strong message for students

Bhuvan Bam of BB Ki Vines has posted a video called ‘The Brighter Side’ with an important message on his YouTube channel.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/travel.jpg?itok=A5kG6ve9
Travel Money launches The Unbeatable Forex Festival

Travel Money, the flagship foreign exchange brand of FCM Travel Solutions.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/cricket.jpg?itok=XoO6mR82
CricketNext launches #EkCupAur campaign for World Cup 2019

With the ICC World Cup in England and Wales just ten days away, News18’s CricketNext.com has launched a brand campaign to bring India’s dedicated fans closer to their team by sending them their wishes to win the World Cup for a third time after 1983 and 2011.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/dhoni.jpg?itok=t4p9FwUQ
Sumadhura Group launches new ad campaign featuring brand ambassador MS Dhoni

Sumadhura Group, one of South India’s top realtors, recently launched an ad featuring its brand ambassador MS Dhoni as a part of the group’s upcoming brand campaign #HomesYouDontWantToLeave.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/budxlr.jpg?itok=Y3sOzg5y
Budxblr ends on a high note with extraordinary collabs and unforgettable performances

Budweiser Experiences recently concluded the Bangalore edition of their renowned music programme, BUDX, on 18th May 2019

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/marathi.jpg?itok=0dNF-nES
The watchful eye of Bigg Bossreturns for the second season on Colors Marathi

A politician’s ambition, a lavani dancer’s chance to revive her lost glory, acelebrity chef’s desire to whip up a storm and anactor’s golden opportunity to come into the limelightonce again – a colorful house with interestingindividuals – COLORS Marathi presents another inventive and extraordinary...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/20/News18.jpg?itok=KiemwULn
News18-IPSOS exit poll predicts big win for BJP & NDA

Narendra Modi is returning to power with a bang, the News18-IPSOS exit poll has projected. The incumbent Prime Minister is projected to steer the Bharatiya Janata Party (BJP) to majority in the Lok Sabha on its own with 276 seats. That is just six seats short of the 282 seats it won in 2014.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories