Adidas signs-up Mahela Jayawardene as brand ambassador

10 Apr, 2013 - 06:07 PM IST     |     By indiantelevision.com Team

MUMBAI: Sri Lankan cricketer Mahela Jayawardene, who is also the captain of Indian Premier League (IPL) team Delhi Daredevils, is all set to sport the three stripes as German sportswear giant Adidas has signed him up as brand ambassador.

To kick start this partnership, he will be part of Adidas’ latest digital and retail campaign for the IPL- ‘Loose the heat, keep the fire‘- a campaign based on the apparel technology from Adidas, ClimaCool+.

He joins Adidas’ athlete portfolio, including the likes of the Master Blaster- Sachin Tendulkar, Suresh Raina and international cricketers such as Keiron Pollard, Dwayne Bravo and Lasith Malinga.

He said, “I am excited and raring to step on the field in the three stripes. adidas supports some the greatest athletes in the world today and have continued to develop revolutionary products to help cricketers like me outperform. The ClimaCool+ technology in the new Delhi Daredevils team jersey certainly brings the cool, the minute you put it on, and I am all in to face the heat this season.”

Adidas India brand director Tushar Goculdas said, “Mahela is one of the greatest cricketers of the current era- a natural leader, a fantastic batsman and an outstanding fielder. He has had a tremendous impact on the game, making Sri Lanka a dominant force in world cricket. We are excited to support him with our incredible sportswear innovations and believe this partnership will empower him further to deliver match winning performances.”

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