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adidas, Argentine Football Association extend partnership until 2022

MUMBAI: adidas and the Argentine Football Association (AFA) have announced the extension of their sponsorship agreement, extending their current relationship until December 2022.


The extension agreement comes as a result of the close relationship between both parties that started over 37 years ago. At the 1974 FIFA World Cup in Germany, Argentina already wore Adidas jerseys.
 
adidas Group CEO Herbert Hainer said, "We are very proud and excited to announce the extension of our successful partnership with the Argentine Football Association. adidas is the global leader in football and Argentina is without any doubt one of the strongest teams in the world. Therefore, we are very much looking forward to continuing our successful partnership and to supporting AFA in their preparations for the 2014 Fifa World Cup in Brazil and beyond."


In addition to this adidas and AFA will continue working together to promote football at all levels of the game and in all age groups, both in Argentina and globally.


AFA president Julio Grondona said, "We appreciate the continuity and the confidence of adidas. It contributes to building an unbreakable bond with AFA. This agreement fully satisfies AFA and brings important values to continue to develop football in Argentina. AFA is committed and will continue wearing the shirt with pride all around the world."

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