MUMBAI: The fourth Advertising Club of Bombay (ACB) Young Achievers‘ Awards 2011 (YAA) turned out to be a ladies night. All the categories had at least one lady achiever.

In all, 11 awards were given out in three main categories: communications, media and business. An interesting aspect of the award is that the trophy is shaped like a milk bottle, and fondly called the “Pappu Award”.

The annual YAA recognises the talent of young advertising professionals below the age of 30.
 
The communications category is further divided into copy writer of the year, art director of the year, designer of the year and digital person of the year.

The copy writer award of the year was shared by Pallavi Chakravarti from Grey Mumbai for her “Begging Groom” campaign and Huzefa Kapadia from Creativeland Asia for her “Fight Hunger, Fight Evil” project.

The art director award of the year was given to Ganesh Nayak of Leo Burnett for his “Fold a Stain” campaign.

Nadine Pereira of Leo Burnett won designer of the year for her package design project and Huzefa Kapadia for when consumers become inventory trackers.
 
In the business category, Jake Joss was given the best marketing initiative of the year award, while Vikas Bissa was given a certification of appreciation for the brand manager of the year.

The UTV Bindass – What I Am award was given to Aatika Ansari of MediaCom for her media-ventor campaign.

There was a special jury mention for Mudra’s Pranav Sharma for his “May I Help You” campaign.
 
In the media category, Aatika Ansari won the media person of the year award for her “Pioneering Innovations” campaign and Aditi Patkar (Mindshare, GroupM) won the media innovation of the year award for her “Luv Reels” project.

The last award of the night was consumer engagement of the year. Sneha Shenoy of Mudra Max bagged it for her art attack launch and Huzefa Kapadia for “when consumers become inventory” trackers.