BANGALORE: The Advertising Club Bangalore’s annual ‘The Big Bang Awards‘ will be held on 26 February.

Adclub President and Saatchi and Saatchi Focus CEO Malavika R Harita says, “We have done some rationalization of categories for entries. The agencies will vie with each other for 180 awards in all three awards, bronze, silver and gold for each category, spread over 60 categories over nine groups.” 
 
“This year we have strengthened the digital group by introducing more sub-categories to cover online campaigns, Digital campaigns for web and mobile, viral marketing and social media campaigns," she adds. 
 
Apart from the 180 awards in the fray, there are the top five awards for top art director, top copywriter, top agency, top advertiser and media agency of the year awards which are decided by a point tally system among the award winners.
 
The Adclub has called for entries for creative and media work done by the agencies from 1 January to 31 December 2009. The last date for receiving the entries is 5 February 2010.

For the third year in a row, The Times of India Group is the presenting sponsor of the awards.