ad2c sets up shop in Indonesia

MUMBAI: Full service mobile advertising and marketing agency ad2c has expanded its South East Asia operations with the launch of its Indonesia office.

The joint venture between Singapore headquartered Affle Group and D2C INC of Japan was launched in India one year ago with the acquisition of mobile marketing agency MobiMasta.

The launch of ad2c in Indonesia comes at a time when the region is experiencing a significant increase in the penetration of smart devices. The mobile phone has become a core device through which consumers receive information and stay connected. This presents a significant opportunity for brands to reach out to consumers but the key challenge is how to do so in a creative, engaging and interactive way.

The marketing and advertising industry in Indonesia has been experiencing steady growth over the years that has extended from traditional avenues to online and social media platforms. Indonesia has a mobile penetration rate of 80 per cent and boasts the region?s largest smartphone market. As it stands, 50 per cent of internet users in Indonesia access the web through their mobile devices and this figure is set to grow. With the increasing use of smart devices in Indonesia, the country?s mobile advertising spend is expected to reach $100 million by 2015.

ad2c India cofounder and managing director Madan Sanglikar said, "My team and I are delighted to have gotten off to a great start in Indonesia. There is a very high level of acceptance for our specialism amongst colleagues from the Indonesian marketing industry. We are committed to providing innovative, engaging, result oriented strategies to brand owners and our agency partners in the region. In addition to our marketing services, our unique campaign management platform, ad2campaign, will be very useful for brand owners. We will be able to plan and place campaigns across multiple publishers, ad networks, apps and ad exchanges, for any TG with much greater efficiencies."

Affle Group and ad2c founder and chairman Anuj Khanna Sohum said, "ad2c?s launch in Indonesia opens a new chapter for Affle Group. Launching our second company in Indonesia is a sign of our deep commitment to this very exciting market. Mobile industry will play an important role in the economic and social development of the country, as has been witnessed in other developing markets. We will certainly play our part in bolstering the mobile economy in Indonesia."

D2C Inc CEO Takayuki Hoshuyama said, "We are delighted to see the growth registered by ad2c in its very first year and congratulate them for opening up their South East Asia operations. In Japan we have been through the cycle, which consumers and brands are experiencing in Indonesia and other SEA markets. From D2C Inc.?s experience we feel super-specialist companies like ad2c can play an important role of a catalyst in improving experiences on mobile both for consumers and brands alike. It is wonderful for the industry and great for consumers."

Latest Reads
Pet Tales with MediaCom senior business director Ketan R Karnik

Pets are a gateway to escape from everyday's stressful life. There is nothing more satisfying and relaxing than coming home to your 'buddy' and spending some quality time with our little furry friends. Executives that have a stressful and strenuous job love to spend some quality time with their...

MAM Media and Advertising People
Contract Advertising appoints Sagar Mahabaleshwarkar as CCO

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as its chief creative officer. With over three decades of experience across leading advertising agencies in India and abroad, Mahabaleshwarkar is a highly feted creative professional with multiple domestic and...

MAM Media and Advertising People
Tata Salt Lite launches its new campaign #TakeItLite to create awareness on “Hypertension” and its symptoms

Tata Salt Lite, a low-sodium salt specially formulated to provide 15% lower sodium than regular salt, launched its new campaign today to spread awareness on hypertension and its symptoms.

MAM Marketing MAM

The Glenlivet, today, launched its new “THE Campaign” in India, celebrating the proposition of definitive moments in life.

MAM Media and Advertising Ad Campaigns
OMD India’s campaign for Dalda shines at Drum’s Social Purpose Awards 2018

Marketing performance company OMD India has announced that its campaign ‘#PehleTum’ for Dalda Cooking Oils won the award for ‘Best Integrated Marketing Campaign’ at the Drum’s Social Purpose Awards 2018 in London last week.

MAM Media and Advertising Ad Campaigns to launch ‘Ghar dhoondhna koi inse seekhe’ campaign

Real estate platform will launch its new TV campaign “Ghar dhoondhna koi inse seekhe” starring Vicky Kaushal and Kiara Advani on 7 December 2018.

MAM Media and Advertising Ad Campaigns
Whisper collaborates with Girliyapa to launch ‘Girls Hostel’

As a part of its ongoing #MeriLifeMereRules campaign, Whisper has collaborated with Girliyapa to launch ‘Girls Hostel’.

MAM Marketing Brands

The #foodie millennial generation in India has been flocking to Taco Bell stores in India all year to relish new twists to their favourite food, such as the Naked Chicken Taco and the Crispy Potaco.

MAM Marketing MAM

When your time is right, everything that you touch will turn to Gold. It is this timeless insight that 7Up, the clear lemon refreshing drink is building on as the key insight for its new campaign that says- ‘Golden Times are Here.’

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories