MUMBAI: The awards ceremony of the 11th edition of EMVIEs, the media awards instituted by The Advertising Club Bombay, will be held on 26 August.

The event has received 717 entries across 19 categories. Last year, it had received 397 entries.

According to the club, the record entries are an indication of the growing media industry and the constantly evolving high standards.
 
The EMVIEs Committee at the Ad Club brought about certain changes in the categories, sub dividing some and also introducing new ones.

Thus, Digital is subdivided into Web, Social Media and Search &
Mobile. Out of Home & Ambient Media are two separate categories and Branded/Scripted Content is a new category that has been introduced.

As many as 31 agencies have participated in the competition and their work will be judged by 80 media professionals in Round I that will spread over three days.

The Round II will happen on 17 and 18 of August in the format of Case Study Presentation at Welingkar Institute. The Round II is judged only by the marketing professionals.

The awards ceremony will happen on 26 August.