MUMBAI: The Ad Club Bombay will organise the Effie Awards on 16 December at the Royal Western India Turf Club.

The award night provides a platform for professionals in marketing and brand management to go through case studies that have effectively leveraged advertising to build successful brands.

It will be a night of glam and glitter and that of recognizing the best talent in the industry. Further it is also the only award that is given to the agency and also to the client.

Awards will be given away across seven categories. There will be the Grand Effie, People’s Choice Award, Effie Agency of the Year, Effie Client of the Year, Marico Uncommon Sense Award, Yahoo! Big Idea Chair Award and Brand Equity Bravery Award.

700 professionals from the advertising, marketing, media, research and PR fraternity are expected to attend the function.

The presenting sponsor of the event is Yahoo India. The associate sponsor is Marico while the bravery award sponsor is Brand Equity.