MUMBAI: The Advertising Club Bangalore, a body that conducts annual Big Bang Awards for excellence in communication and media, has introduced three new categories - Mobiles, PR and Health care.

The date for receiving entries for the 21st edition of Big Bang Awards -- to be held on 3 June -- has also been extended till 10 May.
 
The Big Bang awards this year will feature eight types of awards for advertising within the Mobile category. Distinguishing PR efforts, internal and external, will be recognised and honoured at the awards. The evolution of specialised health communication specialists brings about the introduction of this category in the awards this time.

The Ad club Bangalore has also instituted an award for young achievers, creative persons under 30 to recognise and nurture their creative abilities and offer them a platform to showcase their talent.
 
The Ad Club Bangalore President Prateek Srivastava says, "The Big Bang Awards present a platform to give an impetus to creativity across all levels. The advertising industry is teeming with talent and amazing work and there is a need for it to be seen by all. Through these awards we aim to recognise and infuse fresh thinking and nurture the seed of creativity that is growing among people. The introduction of the three new categories makes the Big Bang Awards bigger this year."
 
The Big Bang Awards were constituted over 20 years ago, bringing together agencies across the country to share their creative campaigns and network with creative geniuses.