MUMBAI: ACK Media has announced the promotion of Manas Mohan to COO.

Mohan, who was head - direct to customer, will now oversee the direct marketing and e-commerce business.

He will be heading the National Geographic business, advertising sales and strategic leadership of the brand- marketing function including licensing and merchandising.

Mohan has over 17 years of experience across marketing, communications, media, advertising and branding.

Mohan had joined ACK Media in 2010. Prior to it, he has worked with Wunderman India, Lintas Direct/Lowe Personal, webdunia.com, Discovery Channel India and Solutions Integrated Marketing Services.