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Accenture nixes Woods' 7million annual deal

MUMBAI: Casual romps in the sack with busty bimbettes can be costly. That we all know. But Tiger Woods is learning this first hand, following the bad press he has got on account of his on the golf circuit reported sexcapades.


Not only has the ace golfer taken a decision to go on a sabbatical, he looks to be in danger of losing some fat sponsorship deals he has with big advertisers.
 
One of them, Accenture, has already announced that it will discontinue it‘s annual sponsorship agreement worth $7 million with Woods. Will others follow?


For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture‘s advertising.
 
However, given the circumstances of the last two weeks, after careful consideration and analysis, the company says that it has determined that he is no longer the right representative for its advertising.
Accenture said that it wishes only the best for Tiger Woods and his family.
 
Accenture says that it will continue to leverage its "high performance business" strategy and "high performance delivered" positioning in the marketplace. The company will immediately transition to a new advertising campaign, with a major effort scheduled to launch later in 2010.
 

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