MAM

AC Milan, Infront firm up new marketing concept

MUMBAI: Italian soccer club AC Milan and Infront Sports and Media, the club’s official marketing partner, have presented a new marketing concept for the 2010-2011 season.


The most significant changes are the reduction from 42 to 32 sponsors and the introduction of a four-tier sponsorship hierarchy - Top Sponsors, Premium Sponsors, Official Partners and Official Suppliers. The soccer club says that the new concept improves the presentation and visibility of the partners, their brands and messages as well as further increasing the level of exclusivity.
 
 
The concept introduced for AC Milan follows the philosophy of “less is more” and looks to offer a much higher level of exclusivity to commercial partners.


AC Milan’s Top Sponsors will be guaranteed a four times increase in TV visibility compared to the previous seasons. In addition, each of the Top Sponsors will benefit from four dedicated AC Milan star players promoting their respective brand image and associating it with the club in TV commercials, print advertisements and other communication campaigns.


The new strategy for AC Milan also includes a revised Corporate Hospitality offering for the club’s home matches in the Serie A and Tim Cup (Coppa Italia). Designated areas offering a panoramic view of the pitch, outdoor terraces and first class catering services for lunch and dinner will exclusively be reserved for sponsors and their guests. 
 
AC Milan deputy chairman, CEO Adriano Galliano says, “The new and innovative sponsorship strategy created by Infront will offer much added value for A.C. Milan’s commercial partners. Today, AC Milan has one of the strongest brand values among the Italian clubs. The opportunity to take advantage of Infront’s worldwide network and expertise enables us to close the gap in comparison to other European clubs’ sponsorship and commercial revenues.”


In the past, Infront has streamlined the marketing programmes of sport properties, including the majority of FIS World Cup competitions and the DFB Cup in Germany.


Infront Board of Directors member Marco Bogarelli says, “Infront came up with a really innovative formula for AC Milan’s commercial partnerships. Companies that wish to associate their brands with the premium football brand A.C. Milan are offered ad hoc solutions that enhance their visibility in a highly attractive environment. Infront provides AC Milan with its comprehensive local as well as international experience – gathered in the field of football and many other sports.”
 
AC Milan and Infront will also continue to improve the club’s online and new media strategy. The partners will mainly focus on the development of the Milan Media Factory, an integrated pool of content about AC Milan - tailored for various platforms including broadcast, online (websites, webTV, social networks) and mobile media.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/domnic.jpg?itok=KjiuLvwm
Havas develops CTS transparent client facing programmatic solution

Client Trading Solution (CTS) - a game-changing programmatic solution that gives clients complete visibility and control over their campaigns – has been launched by meta programmatic solutions pioneer Havas Group to act as a control tower, offering clients complete visibility across trading desks,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/mauresh.jpg?itok=q8a6GxkA
Mayuresh U. Dubhashi new executive creative director at Grey group India

Grey group India has appointed veteran advertising expert Mayuresh Dubhashi as its executive creative director.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/gio_0.jpg?itok=8igInoLZ
Aditya Roy Kapoor new brand ambassador of GIO eye-wear

Bollywood star Aditya Roy Kapoor has been signed by Brandzstorm India as the new brand ambassador for Gio Eyewear, and will feature in a new multimedia brand campaign.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Kairav-Engineer_Sagar-Kapoor.jpg?itok=0ZMp5y4K
Astral gets women brigade to warn open defecation

MUMBAI: Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/MoviEcard.jpg?itok=0Cze2gLL
Carnival Cinemas launches MoviEcard; unlimited films for 30 days at Rs 149

MUMBAI: It’s a marketing tactic that could probably result in some executives skipping work or getting out of their offices earlier and into the cinema halls between Monday and Thursday. Some home bound ladies who stay glued to their TV sets could also join the queue outside the theatres....

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/Asihwarya-Sonam.jpg?itok=QgnvWD8a
L'Oreal Paris ambassadors brighten red carpet at Cannes Film Festival

MUMBAI: The French Riviera village of Cannes and its festival of films is a location that L’Oreal Paris uses to showcase its ambassadors. This year was no different as India’s leading ladies along with some global icons did the honors.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/bbh.jpg?itok=UzZXqaqE
BBH India releases health campaign with real cast and crew

In a unique attempt to create realism, BBH India has released an ad film for the pharma firm Abbott Healthcare Pvt Ltd on TV and digital on 22 May, featuring the real cast and crew of the film who come together to overcome a specific health condition.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/Chetan%20bhagat.jpg?itok=UqaFusru
Chetan Bhagat unveils new venture logo on UC News

MUMBAI: India’s best-selling author Chetan Bhagat is now a producer. Bhagat unveiled the logo of his new production company, Chetan Bhagat Entertainment Pvt Ltd, exclusively on UC News, a news and content aggregation platform from Alibaba Mobile Business Group. In a letter to his fans, also shared...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/19/OYO.jpg?itok=t5qrWWVw
OYO among LinkedIn's top 10 for job-seekers

MUMBAI: Action and engagement by over 500 million LinkedIn members have put OYO among the top 10 companies in India that attract the best talent. It is the only hospitality player among the top ten, rubbing shoulders with marquee global and Indian companies such as Alphabet, Amazon, Flipkart, KPMG...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories