MUMBAI: ABN Andhrajyothy, a leading 24 hour Telugu news channel has appointed Aidem Ventures as its ad sales partner.

"We, at ABN Andhrajyothy have developed our brand image as the ‘most popular & fearless Telugu news channel in AP‘ within a short span of time with sensational news exposés, interviews, thought provoking debates and talk shows. We have a very strong foothold in the local market and we feel that this is the right time to expand our ad sales operations pan India. With Aidem‘s expertise, established network and relationship with clients and agencies pan India, we are confident that Aidem will strengthen our growth strategy of taking channel revenues to the next level. We hope this association with Aidem will broaden our national client base thus giving us healthy revenues from pan India markets," said ABN Andhrajyothy managing director Vemuri Radhakrishna.

Aidem Ventures business head, regional entertainment and news Alok Rakshit said, "Driving improved business results‘ is Aidem‘s Philosophy. Among the southern states, Andhra Pradesh has the largest number of dedicated news channels, apart from having the highest cable TV penetration. This makes TV a vital medium for reaching out to the Andhra Pradesh market. Furthermore, ABN Andhrajyothy being one of the leading news channels in the market, we feel privileged to be signing its All-India sales mandate. With Andhrajyothy, we have strengthened our regional TV portfolio, by adding one more priority market i.e., Andhra Pradesh. We at Aidem are confident that we will add immense value and strategise the channel‘s sales."