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abm communications completes 10 years in advertising; dons new look

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NEW DELHI: abm communication, which has completed 10 years in the field of communication, has unveiled its new logo that encapsulates its core mission of ‘Raising the brand value of its Clients‘.

The new logo design marks a new beginning for the agency whose mandate is to focus on growth, diversification and pan-India operations.

Over the years, the Gurgaon-based agency promoted by its MD Abhijit Basu has focused upon building integrated marketing solutions for the brands that it handles. Today, ten years since its inception, abm commands a large footprint both as a communication agency and a marketing solution provider.

Commenting on the occasion Basu said, "This moment, as we complete 10 years, the memories of the challenges, the efforts and the victories instill a sense of pride for the entire team because of which abm has grown by leaps and bounds. Today, abm represents a team of people with a fanatic‘s faith in the power of advertising. The confidence that our clients repose in us is also exhibited by the new business acquisitions which come mostly as references from our clients. In the coming years, we aim to further this association and consolidate our market presence".

This decade old communication agency started with a team of two people and one client. Today, the count at abm communication has grown to include a 50-member team serving 19 clients.

At abm, the intent is to create result-oriented and clutter-busting pieces of creative communication that command attention. The accent is on solutions that profoundly affect consumer thinking and behavior.

The company offers sharp, integrated and cost-effective solutions and consistently provides strategic solutions based on the understanding of the target. The intent of the Agency is to create ideas to fill the need of the brand and use every single element of communication, so that every penny spent is worth more to its clients. The methodology is simple, yet effective. Beginning by identification of the core idea, the Agency goes on to implement the core idea into every possible communication element and ties it all together in the appropriate medium.

"The next thrust area for business that the Agency has identified is the communication in the digital medium, new activation domains etc. Now, the Agency is concentrating to work towards real, solid growth and recognition", Basu further added.

abm today enjoys a client portfolio across industry verticals like Fashion, Interior, Healthcare, Telecom, FMCG, Consumer Durables, Finance, Retail and Real estate. Some of the clients that abm handles are Dr Lal PathLabs, Axiss Dental, Dalmia Cement, SBL, Guardian Pharmacy, Muthoot Group, Evok, Oxigen, Pearl Academy, Urban Country, Aspiring Minds, SG, Manohar Lal Jewellers, Khaaja Chowk, and Moen.

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