NEW DELHI: abm communications has bagged the creative duties of premium leather shoes and accessories brand Urban Country.

On the appointment of abm communication, Urban Country MD Rakesh Suri says, "Our intent to create a strong and aspirational retail brand that redefines fashion-at- work in addition to building an extraordinary shopping experience for our customers, brought Urban Country and abm communication together. In our search for a brand consultant, we realized that abm communication was the best choice. The Agency combines the right mix of strategic thinking and creative development, thus giving us a concrete direction. The brand that we have envisioned is coming up extremely well."

abm communication MD Abhijit Basu adds, "Our critical focus is to design and deliver brand communication for Urban Country which has a sophisticated international appeal and excites the Indian executives who prefer comfort and quality. Addressing these core values, we aim to position Urban Country as a unique corporate lifestyle for the discerning customers. Moreover the chemistry between the brand and the customer is likely to be great."