MUMBAI: The iconic and pioneering Creative Awards - Abby 2017 has set another benchmark in transparency and efficacy. After receiving the highest ever number of creative entries, the first round of the prestigious Abby awards judging is presently on in multiple locations. The shortlists selected by the esteemed jury panels will progressively be uploaded on www.abbyshortlist.com

The Advertising Club president Raj Nayak said, "Abby’s are the most prestigious national award for excellence in communication. We have left no stone unturned to make our judging process transparent and responsive. Uploading the shortlist entries for feedback is a step towards facilitating greater transparency and inclusivity.”

Any further comments about what could be inspired work etc. could be sent within five days of the shortlist appearing, along with supporting documents, to the Advertising Club ([email protected]) marked to the Chairman Awards Governing Council. No correspondence would be entertained after this. Only correspondence submitted with an original name and email id would be accepted. After Audit screening the feedback received could be put up to the jury in the second round of judging.

ABBY Awards 2017 is to be held at Goafest 2017 on 6, 7 and 8 of April. The awards adjudged by a renowned jury panel will see inspiring campaigns brought alive in the period from 1 January 2016 to 31 January 2017 being celebrated by the entire fraternity.