MAM

Aatanu Chakraborty to head Kettle Communications

NEW DELHI: Aatanu Chakraborty is to head the newly set up Kettle Communications, an integrated communication consultancy founded by a group of thinkers consisting of core team with the aim of ‘big agency, big brand exposure’.


Earlier, Chakraborty was the executive creative director with Hakuhodo Percept. His stint at Hakuhodo lasted for more than two years. Prior to this, his professional career spanning more than 20 years has been with agencies such as JWT, Mudra DDB, Contract, TBWA Anthem, and Triton.


Initially based in New Delhi, the company will establish offices pan-India in the near future. Kettle Communications will bring Integrated Communications approach to the Indian market. The services include Advertising, Branding & Packaging, Brand Building, Digital Communication, Retail Management, Events and Activation Management, Exposition Management and MICE.


“With an increase in global competition, technological advances, and more informed customers, it is imperative for businesses to make a powerful impact on target audiences and markets” adds Chakraborty.”


He added, “Kettle Communications’ strategic entry has been propelled by the need of developing marketing integration at different levels and degree of various functions.”


Kettle Communications (“Kettle – Boiling with Ideas”) believes the art of communication is to sport a lively, engaging idea that carries the power to evoke emotions. Obsessed with big sustainable real world ideas, its work is a reflection of consumer insights, research based strategies and local relevance. It consistently ensures that its unifying creative idea pushes the boundaries and provokes positive perceptions across every brand touch-point.

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