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Aamir Khan is a milkman in Tata Sky's latest commercial

MUMBAI: Tata Sky has launched a new television commercial wherein brand ambassador Aamir Khan dons the avatar of a milkman. 
 
Conceptualised by Ogilvy & Mather, the commercial talks about a situation where a customer of the milkman offers to pay only for the days he was in town.
 
The milkman‘s point of view is explained in a humorous manner where he informs the customer how the cow is not aware of the vacation and hence, gave milk every single day. The milkman forcibly takes money from his customer even for the days he was on a holiday. The situation shown in the films draws a parallel between the DTH companies and the milkman. 
 
Directed by Prasoon Pandey, the core theme of the ad revolves around once-a-year subscription holiday service being offered by Tata Sky. With this feature subscribers can discontinue their service while on vacation for a period of 15 days once every year. This results in a savings of 15 days subscription for the service.
 

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