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Aamby Valley continues with Kaleido Communications as creative partner

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MUMBAI: Sahara group-promoted Aamby Valley City has retained Navi Mumbai-based Kaleido Communications to do its creative duties. The agency got associated with the developer of a hill city in the Sahayadri ranges a year back when it first won the creative mandate.

Recently Aamby Valley City had called for a re-evaluation of the pitch, which involved agencies like Lowe and Contract, apart from Kaleido.

Media grapevine estimates the account size to be around Rs 100 million. Sources close to the development confirmed the news to indiantelevision.com. The media mandate of the brand is handled by Percept?s Allied Media.

According to a source close to the development, the main focus of the forthcoming campaign will be on re-launching Aamby Valley City in its new avatar and promoting the group?s other real estate properties as well.

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