MUMBAI:The Advertising Agencies Association of India (AAAI) and the Internet and Mobile Association of India (IAMAI) have joined hands in an attempt to develop the digital advertisement business that comprises banner, classified and search marketing.
 
The IAMAI is the representative body of internet and mobile value added services companies including all leading online publishers in India.

Said AAAI JWT India chief executive officer Colvyn Harris, "The lack of strong partnership between the publishers and agencies was a critical impediment to the growth of the digital advertising business. The partnership will fill that gap and offer an opportunity to replicate the success of print and electronic media, where such partnerships have existed for a long time."
 
Through this partnership, both, the AAAI and the IAMAI aim to grow digital advertisement, put good business practices and processes in place and streamline payment process for publishers as well as agencies.
 
As per the partnership, terms of the agreement would be applicable only to the members of the AAAI and IAMAI.