AAAI confers Sam Balsara with lifetime achievement award

MUMBAI: The Advertising Agencies Association of India (AAAI) has conferred Madison World chairman and managing director Sam Balsara with the AAAI Lifetime Achievement Award.

The award will be presented to Balsara on 13 November in Mumbai for his "outstanding contribution and development of professionalism" in the advertising industry in India.

Said AAAI president Madhukar Kamath, "With over 35 years of experience in the industry, Sam is a powerhouse of energy, ideas, enthusiasm and more importantly humility. Apart from growing Madison into one of India‘s most reputed home grown, diversified Communications Group in a short span of two decades, Sam has made immense contribution to the Indian Advertising Industry with his enthusiastic and selfless participation in the agenda of the AAAI, ASCI, IAA and Advertising Club."

"He has been in the forefront of championing industry issues, be it with the government, or the media fraternity, apart from working spiritedly to get various bodies like IBF, INS and ISA on to a common platform," Kamath added.

Born in 1951, Balsara graduated from the Jamnalal Bajaj Institute in Mumbai. He founded Madison Advertising in 1988.

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