MAM

A R Rahman is brand ambassador for JBL products

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/19/AR-Rahman.jpg?itok=gCsKp9Jk

NEW DELHI: JBL, a brand belonging to the premium global audio and infotainment group Harman, has launched its new advertising campaign for the India market with A R Rahman as the ambassador.

The brand has a legacy of more than 60 years of audio innovation to its credit and has significantly stepped up its marketing efforts in the country over the past one year.

The 360 degree campaign features Rahman in a stylish new avatar. The TV ad is a visual delight. Viewers are treated to the panoramic vista of a valley in Ladakh with a nomadic musician carrying his drums across the barren terrain which transitions to bamboo being cut to make flutes in a lush green forest in Thailand, a guitar being strung in a workshop bathed in the warm glow of flickering lamps and finally, one arrives at a pristine white living room where the maestro is sitting, strumming a guitar and surrounded by a range of JBL products.

“The message we wanted to give through the ad was that the soul of the music, regardless of the instrument, is brought to the listener in the purest form by JBL. An artist pours his or her heart and soul into a composition and JBL helps carry that untainted sound to the ears of the listener so that they hear every note the way the artist intended,” explains Sameer Shah, Marketing Director, Harman (India), when asked about the concept behind the ad.

Both Edward Anthony, Creative Director of Stirred Creative, the agency that conceived of the ad and Kabir Sadanand, Director of the production house Frog Unlimited, were in concurrence that the ad had to be a feast for the senses and that each frame had to be picture postcard perfect in order to reflect the purity of sound that is synonymous with the brand.

The aesthetics have been kept very earthy and organic and the music composed by Rahman complements it beautifully. It starts off with the sound of the elements (the wind and rain) and gradually, the music of each instrument that is shown coming to life, blends in seamlessly.

“The team has put in a lot of effort into the creation of this ad and the results are for everyone to see,” said Mr. Anand Ramamoorthy, Country Head and Managing Director, Harman (India). “People are going to see a lot more of the brand in the coming days, as we continuously step up our marketing efforts,” he added.

Rahman, who has been a user of JBL equipment from almost the inception of his career, was signed on as the brand ambassador for India in October last year. The ad is an extension of JBL’s global Hear the Truth campaign, which features a legendary assortment of musical icons revered across the world ranging from popular US rock band Maroon 5, China’s ‘King of Pop’ Liu Huan and multiple GRAMMY award winner, Paul McCartney.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories