81 million viewers tune in for India-South-Africa match

MUMBAI: The India-South Africa encounter attracted 81 million viewers and the peak TVR stood at 21.33.
The match fetched a rating of 10.11, according to data from Tam Sports C&S, 4+.
A total of 49 million viewers watched it on Star cricket compared to 29 million on Star Sports and 25 million on Doordarshan.
The match between India and Netherlands got a much lower TVR of 5.57 with 67 million viewers tuning in.
The average rating for the 29 matches played so far is 2.45 TVR, an improvement over 2.13 TVR managed in the last World Cup in 2007. One must remember though that India got knocked out early in 2007 and so interest had waned.
This time the five India matches have gathered a rating of 8.57 compared to 10.3 for the three India matches played in 2007. Two matches this time crossed a TVR of 10, involving South Africa and England.
Non India match ratings are flat at 1.17 this time compared to 1.18 in 2007. This time the highest rating for a non India match was between Pakistan and Sri Lanka at 3.28. In 2007 for the same period, the highest rating for a non India match was the opening match between Pakistan and West Indies at 3.66. 40 million viewers had tuned in for that compared to 51 million viewers for the Pakistan versus Sri Lanka match, showing that reach this time has increased.
The New Zealand versus Pakistan encounter this time got a TVR of 2.45 with 47 million viewers having tuned in. Two matches involving Pakistan were the only non India matches that crossed a TVR of 2. In 2007, four non India matches had crossed a TVR of 2.

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