MUMBAI: 74.5 million viewers have tuned in to the Airtel Champions League (excluding the final) compared to 54 million last year. The average TVR was 1.36, as against 1.05 last year.
 
The highest TVR was for the first match between Mumbai Indians and Highveld Lions which had manged 2.45. The two semi finals got an average TVR of 1.28. Last year, the two semifinals got a rating of 1.05.
 
64 per cent of viewership was males this time around. SEC C, D and E contributed 54 per cent of viewership. While the performance has improved, this event has a long way to go before it can be considered a marquee event at least from the point of view of audience delivery.