MAM

5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

The foremost consumer choice awards in the beauty industry is inviting consumer voting until 15th

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/12/10/nfba.jpg?itok=O1BkJasn

National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the participation of luxurious and high-end brands from the industry year on year. The extensive reach of Femina.in supplemented by Nykaa's exclusivity in the space, continues to bolster the property's positioning as the most credible platform for brands and consumers alike.

With Nykaa Femina Beauty Awards being an awards property for the consumer, the audience can once again vote for their favourite beauty products and brands. The entries are spread across a gamut of 44 categories such as makeup, hair, skin, fragrance, bath, and body which are available in the Indian market. A dedicated microsite - https://www.femina.in/beauty-awards-2019/ is open for voting from 1st November 2018 to 15th December 2018. The entries will be judged by an eminent jury panel comprising of best names in the business of beauty and fashion such as the versatile personality Twinkle Khanna, Rohan Shreshtha, Kanta Motwani, Miss World Manushi Chillar, Sandhya Shekar, Dr Rekha Sheth, Editor & Chief Community office, Femina – Tanya Chaitanya and Founder & CEO, Nykaa.com - Falguni Nayar.

Commenting on the 5th edition and the user voting system, Mr. Deepak Lamba, CEO, Worldwide Media said, "Femina and Nykaa, by leveraging their expertise in their respective domains have come a long way together in developing India's one of the largest consumer-driven awards. The property's transparent user voting system ensures a fair judging of the entries. Inadvertently, it also serves as an effective medium for brand visibility owing to audience engagement. Awards such as these have ignited the growth of the beauty industry in India and have given our Indian market an international appeal. As we continue to complement our respective ideologies, we look forward to bolster our association with Nykaa through many such successful editions in the future.”

Speaking about the 5th edition of Nykaa Femina Beauty Awards 2019, Tanya Chaitanya, Editor & Chief Community Officer said, “Nykaa Femina Beauty Awards has grown as a medium for the beauty brands to connect with their consumers experientially. The beauty industry in India is pegged to grow at an exponential rate leading to an increased competition among the host of brands. Thus, award platforms as these serve as a transparent medium to label the credibility of the product and the brands by the consumer, for the consumer. As we host the 5th season, we look forward to forming a legacy in the space with successful editions year on year.”

Speaking about the awards property, Falguni Nayar, Founder and CEO, Nykaa.com said, “Nykaa Femina Beauty Awards has witnessed an unprecedented growth, year on year, in terms of scale, audience engagement and the number of participating brands. The property’s continued success has been the result of Nykaa’s expertise and loyal consumer base combined with Femina’s rich content and unparalleled reach across a wider demographic. With 5 consecutive editions, we continue to provide our consumers with an enriched experience and at the same time deliver a unique value proposition for all the participating brands."

Nykaa and Femina form synergy in the ideology of bringing the best for their respective audiences with a credible property that verifies products from all the sought-after brands, under one roof. The beauty awards which spans over 3 months from the voting stage, judging to the finale phase, had generated a massive 82 thousand votes online by the consumers in its previous edition. It also garnered an overall impression of 15,440,454 with a total reach of over 9 million.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/spykar.jpg?itok=eTmNxItK
Spykar GYM JNS announces Talwalkars as official gym partner

After launching the unique GYM JNS, jeans for the gym, Spykar now has become the first-ever denim brand to have an official gym partner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/p.jpg?itok=d1GjovqF
Main Bhi Chowkidaar campaign behind landslide victory : Buzzoka's report

Buzzoka, India’s most disruptive influencer marketing company that launched the Digital India Report Card last month, predicted the 2019 election win for BJP and foresaw Main Bhi Chowkidaar Campaign as a key differentiator.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/aamir-khan-itv.jpg?itok=cTaZuS6r
Aamir Khan features in Walkaroo’s #BeRestless campaign by Lowe Lintas

Distinctive footwear brand, Walkaroo – from the stable of U4ic (Euphoric) International, a VKC group company has released its latest marketing campaign. With a unique concept and differentiated content, targeted primarily towards the youth, the company plans to create a niche in the Indian footwear...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/safari.jpg?itok=lM2-xjd6
Safari Bags urges everyone to travel ‘differently’

Safari Bags has launched its first PAN-India brand communication campaign, created by Ogilvy Mumbai.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/goldmedal.jpg?itok=66MhctZm
Goldmedal Electricals launches brand mascot ‘The Wireman’

Goldmedal Electricals has launched its brand mascot - ‘The Wireman’, for its wires and cables segment.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/cinepolis.jpg?itok=klHSeH1K
Cinépolis launches Bollywood-inspired campaign

Cinépolis, India’s international movie theatre circuit has launched a new campaign, highlighting its focus on customer service.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/fortune.jpg?itok=g5AyHfXD
Fortune pays tribute to mothers with inspiring ad campaign

On the occasion of Mother’s Day, Fortune, which has the largest portfolio of brands in the edible oils and foods segment, launched a heart-warming and thought provoking digital film to remind us the important lessons we learnt in our lives, which were shared and passed down to us by our mothers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/chef.jpg?itok=QFQjBMjK
'Maa Ki Baat' - a heartfelt heirloom recipe show, viewed through a modern lens by chef Ranveer Brar

Reviving the magic that every mother creates in the confines of her small regional kitchen, India's favorite cook, culinary connoisseur and TV Host Ranveer Brar is gearing up for his newest digital series "Maa Ki Baat", an heirloom YouTube show that will bring forth the secret, legendary recipes...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/22/snickers.jpg?itok=NjMlVufX
Snickers new campaign pranks MS Dhoni followers with a ‘hungry decision’

In the run-up to the Men’s Cricket World Cup 2019, chocolate brand Snickers teamed up with its brand ambassador and cricketer MS Dhoni for an interesting social media campaign based around its global philosophy of ‘You Are Not You When You’re Hungry’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories