54th Grammys attracts record viewership

54th Grammys attracts record viewership

Grammy Awards

MUMBAI: The 54th edition of Grammy Awards became the second most watched show in the history of the popular music awards event with a total of 39 million viewers tuning in, according to Nielsen.

The show, which was telecast on CBS last Sunday, delivered a rating of 14.1 in the 18-49 age group, a key demographic for many advertisers.

The 53rd edition had a viewership of 26.7 million viewers.

The 1984 Grammys has been the most watched show in the events history attracting a record 43.8 million viewers. It was also the year when late Michael Jackson received eight Grammys.

The Recording Academy had last year reached a new deal with CBS to keep the awards show on the network for another 10 years.