MUMBAI: 3net, the 3D network from Sony, Discovery and Imax in the US, has announced strategic launch partnerships with Xpand 3D and Sony Electronics.

The multi-year agreement will align 3net with each of the partner‘s respective marketing, sales and product teams to develop mutually beneficial multimedia promotions, programme sponsorships, short form programming and integrated marketing initiatives.
 
The joint announcement was made by 3net president and CEO Tom Cosgrove, Xpand CEO Maria Costeira, and Sony Electronics president and COO Phil Molyneux.
 
Cosgrove said, "We‘re extremely pleased to have two industry leaders in the dynamic 3D market onboard as our network launch partners. Our three companies are breaking new ground with content, products and technology solutions for the emerging 3D space, and each of these individual partnerships will allow us to leverage our joint capabilities to further the development of both the industry as well
as our respective business interests.
 
Costeira noted, "With our glasses and 3net content, that viewing experience can be equally compelling on the laptop, the cinema and in the living room. We are very pleased to join with innovation and imagination leaders Sony and Imax and Discovery to enable and promote this exciting new forum and we look forward to it becoming a new stage for great content."