MUMBAI: The IPL ratings have gone down below the 3.5 TVR for the first time, marking a new low in its viewership.

According to TAM data (for CS4+ TG, All India market), the IPL has notched an average viewership of 3.41 TVR for the initial 36 matches with a cumulative reach of 144.9 million.

Comparably, the average ratings for first 37 matches in IPL season 4 was 3.67 TVR despite the event happening in the backdrop of a largely successful ICC World Cup, which India won after 27 years.

In 2010, the rating for the league was at its high with the first 38 matches garnering 4.61 TVR. The inaugural edition of the IPL was the most successful with an average rating of 4.84 TVR for the first 38 matches.

The first 27 matches of the IPL had managed a viewership of 3.53 TVR, down from 3.88 TVR a year ago. Even the cumulative reach has taken a beating, down from 140 million last year to 137 million.

The average viewership for the first seven matches was 3.76 TVR which further fell down to an average of 3.65 TVR for the 16 matches.