MUMBAI: The Asian Games has attracted 32 million viewers so far from 12-20 November, according to Tam data.

While 19.6 million watched it on Ten Sports, 10.5 million watched it on DD Sports (all India 4+) and 2.7 million watched it on Ten Action+.
 
The event got an average TVR of 0.05 on Ten Sports while in DD Sports it got a TVR of 0.01.
 
The top advertisers were Hindustan Lever, Idea Cellular, Castrol, Nokia and Research In Motion. The top brands were Idea Cellular, Axe Dimension, Axe Dark Temptation, Axe Musicstar and Castrol Gtx.
 
Zee Entertainment Enterprises chief revenue officer and niche channels head Joy chakraborthy, however, concedes that the Asian Games did not receive an enthusiastic response from advertisers. "While we got some clients like Nokia, the fact is that multi sports events do not fare well. We only took spot buys at Rs 5000 for 10 seconds. We only take sponsorships when a client commits a certain outlay. At the same time we made sure that the ads were not intrusive," he said.